|Address:||PO Box 1352 |
Woodland, CA 95776
|County or Parish:||Yolo County|
|Primary NTEE:||Public & Societal Benefit|
Public access began in the back of the City Council Chambers, not much larger than a closet. Early public access directors provided part-time service to the station, which included minimal programming as well as maintaining a contract to cover the City Council meetings.
Currently there are several very devoted public access volunteers who still continue to serve the community by giving hundreds of hours of their time to bring local events on the air.
viewers. There are numerous interesting events occurring daily in Woodland and to provide expanded video coverage we need to increase volunteers and part-time staff to
enable coverage of these events.
• Increase membership and volunteer base, including active board members to help us be more viable as a business.
• Increase partnerships and collaborations with other non-profits, local government and residents of Woodland and to provide these individuals and organizations the necessary
resources and support to produce programming for public access television. We are actively partnering with and recruiting teens to help us in this venture and provide a fresh
perspective to the community.
• Increase presence on social media and electronic media.
Our top needs:
- Funding: Unrestricted - Expand Community and Regional Programming
- Volunteers - Volunteers, Board members
- Funding: Unrestricted - Continue community outreach through collaborative efforts
- Technology - Expand social media and electronic coverage
- Funding: Program - Document and preserve local history
While Woodland TV, Channel 21 markets to all residents of Woodland through their website and the internet, the on-air customer base is limited to current cable subscribers. Based on the demographics of the city, Channel 21 is continually updating our framework for on-going programming, targeting the changing viewing audience. Woodland TV is continually expanding the range of community programming, limited only to our videographer resources. Targeted programming includes:
• Stay at home parents/Home schooled children: A rapidly expanding market is parents wanting to entertain and educate their children at home. We are expanding programs
supporting early learning literacy, easy DIY crafts for younger children, reading and story time activities, history, math and science programming. We currently rely
primarily on programming provided by the PEG Media library while we are expanding coverage of local children's programming.
• Seniors: Additional local programming targeting seniors and retired community members will be a major focus in 2017. They are often not able to physically attend community
events and meetings. Channel 21 strives to provide topical programming so that seniors are able keep abreast of local happenings.
• Shift workers: Woodland has a large manufacturing and warehousing base of businesses. Channel 21 expanded the programming scheduling to 24 hours and features local
and regional programming at set times daily/weekly. This enables those who work in the warehousing, public safety and healthcare industries to view school board
meetings, local events and special community programs they may not have access to because of their work schedule.
• Woodland teens: Channel 21 has partnered with local teens to make their voice heard and generate local productions. These programs will typically be shown in the after
school slot on-air. This is also when we highlight local children performing in school and extracurricular activities.
• Spanish programming: Approximately 50% of Woodland's population is Spanish speaking. Channel 21 is actively recruiting local teens and community members to provide a
local bi-lingual perspective to the residents.
Woodland TV faces challenges daily in struggling with more demands that our supply can meet. We are constantly shifting to meet the expanding technology being used. Changes in the 'big media' mergers and government legislation are some of our biggest challenges. Woodland TV is working to expand coverage provided to our community through alternative delivery channels available to non-cable subscribers, including social media, website, YouTube, Vimeo and others.
We are always looking for energetic volunteers and partners that want to have a voice in their community.