Viewpoint Photographic Arts Center

Viewpoint Photographic Art Center, a nonprofit educational organization, promotes the art of photography through:
- Exhibiting photography by contemporary and historic photographers
- Presenting lectures, discussions, workshops, field trips, and other educational programs related to photography
- Organizing events to foster public awareness and appreciation for photographic art
- Collection, preservation, and publication

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Address: 2015 J Street, Suite 101
Sacramento, CA 95811
County or Parish: Sacramento
Primary NTEE: Arts,Culture & Humanities 
Sub NTEE: Arts Education 
Executive Director: Roberta McClellan
Contact Email:
Primary Phone: 916-441-2341
Viewpoint has been serving the photographic needs of the Sacramento region for over 25 years. It is the only photographic art center in the area offering a wide range of educational opportunities for adults and youth alike as well as monthly exhibits open to the general public and a series of workshops, field trips, lectures, and more. Initially, Viewpoint grew out of a small commercial gallery that in the 1980's brought the work of more than 100 contemporary and historic photographers to the Sacramento region. In 1991, what was to become Viewpoint was founded as the Sacramento Valley Photographic Art Center, Inc. (SVPAC), with 175 charter members. In 1994, SVPAC moved and began sharing space with the Sacramento Archives and Museum Collection Center (SAMCC), just off of Richards Boulevard, receiving free rent and presenting an exhibition of historic photographs from the SAMCC collection each year.

In 1996, the organization changed its name and reincorporated as Viewpoint Photographic Art Center. Desiring to raise its public profile, in 2008 Viewpoint moved to its present location on J Street in the heart of Sacramento's Art District, and its membership doubled in size. Larger membership meant a larger pool of volunteers and better funding, which, in turn, allowed Viewpoint to enlarge its list of ongoing programs. Since 1992, Viewpoint has presented a continuous schedule of photography exhibitions and events. The range of styles and techniques displayed has spanned the photographic spectrum from analog to digital technology: traditional silver black-and-white and color processes, alternative approaches, such as pinhole, Polaroid manipulation, and platinum prints, candid images taken by members of the Sacramento Boys & Girls Club with disposable cameras, and photographs taken with cell phones. Viewpoint presents the works of well-known photographers, and also provides to many emerging photographers from the Sacramento region, the first exhibition of their work.
With the presentation of Photography Month Sacramento in April of this year, Viewpoint has continued and expanded its place in our community as a visual arts leader. At Viewpoint we strive to represent the whole of the photographic community and the art form we all so dearly love. To that end, we plan to continue our community outreach programs to better serve our region with:
1. Planning for the next Photo Month Sacramento in April 2020
2. Expanding our growing Educational Program serving the next generation of photographers
3. Further developing our workshop offerings, field trips and lecture series for our members and guests.

But we cannot do it alone! We need volunteers and financial support to make this all happen. As a Viewpoint supporter, we hope you will join us on May 3rd with a donation to help keep us moving forward. Thank you in advance for your continue support.
Our top needs:
  1. Funding: Program - Outreach program funding including more workshops, Photo Month advance planning, and Viewpoint's Educational Program.
  2. Board Members - Board Members.
  3. Volunteers - Docents and Event Committee volunteers.
  4. In-Kind Donations - Printing and advertising.
  5. Funding: Other - Viewpoint contract staff.
"In 2017, Viewpoint made great strides artistically, organizationally, and financially. From an artistic point of view, 2017 saw a refinement of the curatorial process and general gallery offerings. The monthly exhibits in the Main Gallery and the Step Up Galley were both exciting and challenging. They featured local and member photographers, emerging photographers from around the world, as well as established fine art photographers. Organizationally, policies and procedures were reviewed and refined by the Executive Director and new programs were implemented in both the exhibit and workshop programs. Financially, Viewpoint focused on enhancing its workshop offerings, fundraising events and grant applications to help generate greater support for all programming.

In 2018, Viewpoint Photographic Art Center, will spearhead the development and organization of the a new cultural event called Photography Month Sacramento, April 2018. This community event will be coordinated by Viewpoint in conjunction with a host of volunteers, artists, private businesses, and public entities. The City of Sacramento is Viewpoint official partner along with many other organizations and non-profit arts groups. For more information on this event, please visit: Additionally, Viewpoint will continue to expand its internal program offerings, refine existing programs, and reach out further to its community of photographers and the general public. The new exhibit year planned for 2018 is exciting and features several well-known photographers who will bring their art to Sacramento and surrounding areas through Viewpoint's free gallery program.

Viewpoint is the only independent and self-supporting photographic arts organization in the greater Sacramento region. As an educational institution, Viewpoint delivers workshops, lectures, field trips, and other programs to provide the photographic community and the general public with tools and information to help them understand, appreciate, and practice photography as an art form. Viewpoint's Education Program nurtures and encourages high school and college students of photography by offering student-only events at no charge. In 2017, we began offering free memberships to all our student participants to further develop their sense of community and information resources. Viewpoint's Educational Program is designed to cultivate budding photographers and to supplement high school and college arts programs. Viewpoint is an inclusive organization. Photographers new and experienced, supporters of the arts, and collectors are welcomed in the organization."

Sincerely yours,
Roberta McClellan,
Executive Director