Tower of Niceness

Founded by a 7-year-old boy named River Sharp who had a simple idea: to help people. The Tower of Niceness has grown into a movement with hundreds of supporters and volunteers connecting with a common mission: provide niceness for those in need.

Using fundraising projects promoted primarily online with videos and social media, we coordinate "Niceness Projects" to provide volunteers and funding for everything from local homeless shelters to worldwide disaster relief. In addition, we support other charitable organizations by coordinating volunteers to support them as well as promote them to our community.

Ultimately, we like to think of ourselves as a coordinator of niceness - connecting companies, volunteers and causes in our community. By empowering more people to give their time, talent and money, we will help more people in need while cultivating a culture of niceness the in communities in which we live.

River first had the idea after seeing a movie where another kid had his own business, only the type of business he had in mind was a little different. He told his dad he wanted to start a business, but he didn't want to keep any of the money. Instead, he wanted to give it all to people that needed it. The idea continued to grow as he came up with a name and even the logo. It took nearly a year before he convinced his dad he was serious enough to really start what has now become the Tower of Niceness.

But River was not alone. His brother (Ryder) and sister (Presley), soon joined in to support. Together they started promoting their projects by making videos, rallying support at school and sharing on social media (with dad's help).

Today (10 years later), what started as a small family fundraiser for $500 to help the homeless has generated more than $250,000 in donations to support people, animals and communities in need.