Tower of Niceness

Reviewed by the Sacramento Region Community Foundation

$3,710 raised by 20 donors

74% complete

$5,000 Goal

Founded by a 7-year-old boy named River Sharp who had a simple idea: to help people. The Tower of Niceness has grown into a movement with hundreds of supporters and volunteers connecting with a common mission: provide niceness for those in need.

Using fundraising projects promoted primarily online with videos and social media, we coordinate "Niceness Projects" to provide volunteers and funding for everything from local homeless shelters to worldwide disaster relief. In addition, we support other charitable organizations by coordinating volunteers to support them as well as promote them to our community.

Ultimately, we like to think of ourselves as a coordinator of niceness - connecting companies, volunteers and causes in our community. By empowering more people to give their time, talent and money, we will help more people in need while cultivating a culture of niceness the in communities in which we live.

River first had the idea after seeing a movie where another kid had his own business, only the type of business he had in mind was a little different. He told his dad he wanted to start a business, but he didn't want to keep any of the money. Instead, he wanted to give it all to people that needed it. The idea continued to grow as he came up with a name and even the logo. It took nearly a year before he convinced his dad he was serious enough to really start what has now become the Tower of Niceness.

But River was not alone. His brother (Ryder) and sister (Presley), soon joined in to support. Together they started promoting their projects by making videos, rallying support at school and sharing on social media (with dad's help).

Today (9 years later), what started as a small family fundraiser for $500 to help the homeless has generated more than $250,000 in donations to support people, animals and communities in need. 

Giving Activity


The Tower of Niceness is dedicated to raising money and awareness for important community causes. 100% of the proceeds from our fundraisers are used for our projects (The River Rule) to ensure your kind donations are put to work to help those who need it most. That's also why our sponsors, supporters and volunteers are so critical as they allow us to keep the Tower operations running and focused on helping others.



😻FURRY FRIENDS FUNDRAISER (May) - supplies to support local animal shelters and the foster families. Last year we help save hundreds of kittens by covering medical costs and adoption fees! Average cost for medical supplies is $25/kitten.


❤️ HELP THE HOMELESS (June) - supplies and hygiene kits to help with hydration and sun protection for the hot summer. We've been able to add this as our newest project to expand our commitment to helping the homeless with a goal of impacting 500 people this year. (Each hygiene kit costs about $10 to make. Average pair of shoes is $15.)


🎃HALLOWEEN HELPERS (October) - costumes & candy for kids living in homeless shelters. We're now providing costumes for more than 50 kids attending schools funded by shelters. (Average costume cost is $20.)


❤️ HELP THE HOMELESS (November) - annual outreach on Thanksgiving morning handing out supplies, hygiene kits and clothing to 100-200 of our friends in need. We also deliver new clothing and supplies to 2 local shelters. (Each hygiene kit costs about $10 to make. Average pair of shoes is $15.)


🎁TOWER TOY DRIVE (December) - toys for children in hospitals and homeless shelters. Last year we delivered over 600 toys to children in need in addition to adopting several local families. (Average cost per toy $10.)

EVERY DOLLAR DONATED IS USED FOR OUR PROJECTS. And every dollar makes a difference!

Thank you for your niceness.

Equity Statement

Organization Data


Organization name

Tower of Niceness

Year Established


Tax id (EIN)


Mission Category

Philanthropy & Grantmaking Organizations

Operating Budget


Organization Need

Funding: Unrestricted, Funding: Program

Demographics Served

Youth & Children, Homeless/Underhoused/Unhoused

Local Counties Served

Placer, Sacramento


5960 South Land Park Dr #505
Sacramento, CA 95822

Service areas

Sacramento, CA, US

Roseville, CA, US

Rocklin, CA, US

Auburn, CA, US



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