Connecting the Roseville Community to its Urban Forest
Since 1995, RUFF (Roseville Urban Forest Foundation) has been at the forefront of connecting our community to its urban forest. From personalized tree advice to community planting and mulching events to engaging educational programs, we've empowered Roseville residents to take part in creating a healthier and more sustainable community.
Together, we're not just planting trees-we're growing a legacy. Thank you for supporting Roseville's urban forest!
PROJECTS
In partnership with Roseville Electric Utility, RUFF has facilitated the planting of over 18,000 shade trees—each one a living investment in cleaner air, cooler neighborhoods, and lower energy bills. These trees not only add beauty to our community, they also store carbon and reduce emissions by shading our homes and reducing our energy use.
RUFF organizes safe and impactful native tree planting and mulching events that bring volunteers together to strengthen our local ecosystem. In collaboration with the City of Roseville’s Open Space Division, RUFF has proudly organized public tree plantings across Roseville, including 19 city parks, 40 local schools, the Placer County Fairgrounds, and three street-side locations—bringing greenery and shade to the places where our community gathers, learns, and lives. Our goal is to continue working with Roseville Parks Department to plant more native trees in open spaces during the winter months and mulch existing park and open space trees around the city. RUFF works closely with the City of Roseville’s urban forester to select the most suitable tree species for each planting site and coordinate volunteer participation. These events are made possible through funding from the City of Roseville’s Mitigation Funds and RUFF.
To further enhance our stewardship, RUFF is partnering with California ReLeaf (a non-profit that supports grassroots efforts and builds strategic partnerships that protect, enhance, and grow California's urban and community forests) to use "Tree Plotter" software (GIS technology} for tree inventory and site monitoring. We track tree growth (DBH) and mortality rates to support accurate and transparent data—ensuring every tree planted is part of a lasting legacy.
EDUCATION
To support our community, RUFF provides free in-person and virtual consultations to empower Roseville residents with the knowledge and confidence to grow healthy, resilient trees. Whether you're planting your first tree or expanding your green space, our expert guidance ensures you choose the right species, use proper planting techniques, and provide the care needed for long-term success.
RUFF also offers no cost on-line training and hands-on workshops to residents, clubs, and community groups covering topics such as tree selection, planting techniques, pruning, and species identification. In addition, RUFF is developing a series of “How-To” videos to support tree care at home. Once completed, these short, accessible guides will be available on our website and include topics like:
Since 2001, RUFF has also led the annual Library Book Project, donating over 1,500 books about trees to Roseville’s public-school libraries and community libraries. Each book is carefully selected by RUFF board members to inspire curiosity and deepen understanding of trees, nature, and environmental stewardship among young readers.
Your support helps us grow more than trees—it grows community, climate resilience, and a legacy of green for generations to come.
NEEDS
Your donation helps ensure Roseville's urban forest continues to grow strong for generations to come.
Every dollar you give helps RUFF deliver high-impact programs that benefit both our community and our urban forest. From planting native trees and producing educational videos to developing GIS tree inventory reports and hosting outreach events, your support fuels the work that makes Roseville greener, healthier, and more connected.
These initiatives come with real costs—staff time, technology, tools and equipment—but their value to our residents and environment is immeasurable. With your help, we can:
We are a non-profit organization formed to improve the tree canopy in the Roseville, California area through tree plantings and education on the value of trees and how to grow them.
Your Gift helps ensure Roseville’s urban forest continues to grow strong for generations to come.
Every dollar you give helps RUFF deliver high-impact programs that benefit both our community and our urban forest. From planting native trees and producing educational videos to developing GIS tree inventory reports and hosting outreach events, your support fuels the work that makes Roseville greener, healthier, and more connected.
These initiatives come with real costs—STAFF TIME, TECHNOLOGY, TOOLS & EQUIPMENT—but their value to our residents and environment is immeasurable. With your help, we can:
• Launch impactful tree planting and mulching events
• Educate the public on tree benefits and care
• Develop engaging social media and video content
• Monitor tree health and growth using cutting-edge GIS technology
• Organize outreach projects that strengthen community ties and environmental stewardship
PROGRAM STAFF SUPPORT: Investing in Leadership That Grows Trees and Community
RUFF’s programs thrive because of the dedicated staff who lead them. Your support helps us retain and expand our team of experts who:
• Guide volunteers and residents in tree planting and care
• Lead no-cost educational workshops and seminars
• Coordinate with city partners and arborists
• Ensure every project is executed with excellence and long-term impact
By funding program staff, you’re investing in the leadership that makes RUFF’s mission possible—from planning events to empowering residents with the knowledge to care for their trees.
To learn more about the specific projects your support makes possible, please read our Background Statement.
TECHNOLOGY & SOFTWARE: Powering Innovation and Connection
Your support helps RUFF harness the power of technology to expand our reach, deepen community engagement, and enhance the effectiveness of our programs. With your help, we can:
• Maintain and enhance our website and social media platforms to better connect with the Roseville community and share our mission.
• Invest in marketing and communication tools that amplify our message and promote tree care and environmental stewardship across the region.
• Adopt relationship-building software that strengthens connections with volunteers, donors, and residents—ensuring every interaction is meaningful and lasting.
• Upgrade equipment and software for educational video production, allowing us to create accessible, high-quality content that supports our consultation services and empowers residents to care for their trees.
• Implement advanced tree inventory and reporting tools, including GIS-based systems, to monitor tree health, track growth, and ensure transparency and long-term impact.
These tools are essential to growing not just trees—but awareness, engagement, and a resilient urban forest for generations to come.
TOOLS & EQUIPMENT: Equipping Our Community to Grow a Greener Roseville
RUFF’s tree planting and outreach events rely on a wide array of essential tools—from shovels and rakes to tables, canopies, and educational materials. These resources make it possible for volunteers of all ages and abilities to participate safely and effectively.
Your support helps us:
• Purchase and maintain vital tools and equipment like wheelbarrows, gloves, buckets, and signage for planting and mulching events.
• Store and transport materials efficiently to schools, parks, and open space preserves across Roseville.
• Create welcoming and functional event spaces with tables, chairs, and canopies that support community engagement and education.
• Distribute outreach and marketing materials that raise awareness and inspire action.
Every shovel lifted, and every tree planted is made possible by the tools we provide—and the generosity of donors like you.
BOARD MEMBERS: DIVERSE SKILLS GROWING A STRONGER URBAN FOREST
You don’t need to be a tree expert to make a lasting impact.
RUFF welcomes board members from all backgrounds who bring creativity, leadership, and a passion for community. Whether your strengths lie in education, technology, marketing, fundraising, or strategic planning, your voice matters.
Board members help:
• Shape outreach and education strategies that connect residents to the value of trees.
• Leverage technology to inventory trees and generate meaningful reports that highlight environmental impact.
• Support and grow our membership program, building a stronger base of engaged community advocates.
• Sustain and expand the urban forest, ensuring long-term benefits for Roseville’s residents and environment.
Join us in guiding RUFF’s mission and helping Roseville grow greener—one idea, one connection, one tree at a time.
Organization name
Roseville Urban Forest Foundation
other names
RUFF
1995
Mission Category
Environment
Operating Budget
$0-$50,000
Organization Need
Funding: Unrestricted, Funding: Program, Technology, Space: Office or Other, Board Members
Demographics Served
General population
Local Counties Served
Placer
Address
P.O. Box 229Roseville, CA, US
Placer, CA, US