Roseville Urban Forest Foundation

60% complete

$5,000 Goal

"Connecting the Roseville Community to its Urban Forest"

Since 1995, RUFF has hosted tree plantings and educational programs for Roseville citizens. Under previous contracts with Roseville Electric, RUFF has helped facilitate the planting of over 17,000 shade trees which store carbon and avoid carbon emissions through the energy saved by direct shading of homes. RUFF currently offers virtual consultations to help residents choose, properly plant and care for new trees. RUFF offers expert advice on the care and condition of existing trees. With the City of Roseville Open Space Division, we are planning how to facilitate safe events with small numbers of volunteers to help maintain the health of the young native trees recently planted in several open space preserves in Roseville. When the city resumes planting events, RUFF will once again provide advice on the best trees for the location, proper planting techniques, and arrange for volunteers for the events. The city provides some funding through the City of Roseville's Mitigation Fund. RUFF is doing tree inventories using GIS software of prior planting sites, measuring growth (DBH) and mortality rates for Mitigation Reports. Caring for and expanding urban forests improves health and quality of life for residents.

RUFF has also organized public plantings in many of the city's parks (19 plantings) and schools (40 plantings), the Placer County fairgrounds, and three street side plantings.

RUFF continues to facilitate an annual "Library Book Project" donating books about tree and nature to public school libraries in Roseville which started in 2001. RUFF board members choose books that promote understanding and appreciation of the importance of trees and their place in the natural world. Over 1200 books have been donated to Roseville schools and public libraries.

RUFF offers seminars on choosing and planting trees and hands-on pruning clinics. RUFF provides seminars for landscape professionals to further their education in tree topics that included: proper tree planting, tree health care, tree pruning, and native trees. RUFF has hosted a special seminar for school custodians who perform much of the tree care on school grounds. Roseville Urban Forest Foundation has trained citizens on proper planting techniques, basic tree care, species identification, and assisting in leading community planting and tree maintenance projects. RUFF is developing a series of "How To" videos that will be available on our website to help residents with tree care questions and concerns. These short videos include "How to plant a tree", "How to prune trees", "How to select a reliable arborist", "How to assess the health of your trees", etc.  

RUFF does virtual presentations with clubs, service groups and community organizations in addition to in-person events to educate their members on the value of a healthy urban forest and the services RUFF offers to residents and the community at large. RUFF is working with the City of Roseville to resume small, safe volunteer mulching and tree inventory events at our prior open space planting locations. RUFF is working on scheduling spring events using established COVID-19 safety protocols and ensuring equipment and materials are safe and available for volunteer use.


We are a non-profit organization formed to improve the tree canopy in the Roseville, California area through tree plantings and education on the value of trees and how to grow them.


Unrestricted funding allows us to put money toward planting, education, social media development, video production, and outreach projects and/or events that provide the most benefit to area residents and the urban forest.

Program Staff: Funding is needed to support and expand the job requirements for program staff in providing guidance, leadership and expertise for the programs and events offered by RUFF. You can read our Background Statement to learn about specific projects.

Funding is needed for technology equipment and software:

* Purchase and/or maintenance of website and other social media tools.

* Social media and marketing support for our organization and the region we serve.

* Software programs that will help build more meaningful and lasting relationships and connections with our customers.

* Purchase of new or to update equipment and software needed to create educational videos to supplement our consultation services.

* Purchase and subscriptions of equipment and software needed to inventory trees and create reports.

RUFF has shovels, rakes, buckets, wheelbarrows, gloves, tables, canopy, chairs, marketing materials and other tools and equipment necessary for planting and outreach events.

Funding for additional tools, replacement of old tools, storage and transportation of tools is needed.

RUFF needs board members with a diverse set of skills. You do not need to be a "tree" expert to help plan and help develop ideas on how to best education and involve citizens, use technology to inventory and create tree value reports, market and support a membership program, and sustain the value of our urban forest.

Equity Statement

Organization Data


Organization name

Roseville Urban Forest Foundation

other names


Tax id (EIN)


Mission Category


Operating Budget


Organization Need

Funding: Unrestricted, Funding: Program, Technology, Space: Office or Other, Board Members

Demographics Served

General population

Local Counties Served



P.O. Box 229
Roseville, CA 95678

Service areas

Roseville, CA, US

Placer, CA, US



Social Media