Keep Playing Baseball

Reviewed by the Sacramento Region Community Foundation

$9,955 raised by 39 donors

95% complete

$10,500 Goal

We created Keep Playing Baseball ("KPB") in memory of Scott Heinig, a young high school coach and former Division 1 pitcher who passed away in 2011. Scott was dedicated to helping high school players succeed and have the opportunity to play baseball in college. Scott's family, friends, and former teammates created KPB to continue this effort. Today, KPB supports players at all levels of youth baseball with cost-free educational resources, programming, and financial support. Thanks to generous supporters like you, our ability to deliver on our mission has never been stronger. 

KPB's efforts to make the path to college baseball attainable for high school players of all backgrounds have grown since our 2011 launch. After taking steps to incorporate in 2015, receiving our 501(c)(3) non-profit designation in 2016, we started our in-person educational outreach efforts in 2017. In 2018, we forged a partnership with the Junior Giants, the flagship youth baseball program of the San Francisco Giants. The following year, we reached well over 1,000 players and parents with free educational programming. During 2020, we pivoted to providing free online courses and launched our Registration Assistance Program (RAP) to help cover participation costs for players amid the pandemic. Since then, we have grown our online education services and the RAP has covered more player participation fees each successive year. All the while, we've continued to build out a robust website that provides essential, free resources to players and families trying to navigate the college search and recruiting process. The website receives over 135,000 users each year.

In just the last year, we have hosted four free youth clinics for hundreds of Little League players, paid league fees for players who couldn't afford them, helped high school players on their journey to college baseball, and launched a college tuition scholarship, awarded to first-generation college students involved with baseball at a four-year college or university. 

KPB's scope extends well beyond the playing field. KPB leverages high school players' interest in baseball to encourage them to focus on grades, organizational skills, and leadership. In addition to information about baseball, KPB provides information about managing the equally daunting academic demands of high school and college. Our mission thus extends to creating a level educational as well as athletic playing field. In providing an economically viable way for high school baseball players of all backgrounds to obtain the information and guidance they need to successfully navigate the college search and recruiting process, KPB is working to create a more equitable and affordable route to college success, both on the field and in the classroom. Watch the short videos in the "Impact Videos" tab to learn more about our work and impact!


We believe baseball can act as a vehicle to higher education and better life outcomes. Our mission is to provide youth baseball players with cost-free access to the knowledge, resources, and support needed to play college baseball and earn a college degree.


With multiple programs running at once, unrestricted funding allows us to immediately allocate resources to the projects and places where they are needed most. This will be especially important in 2024, as we look to grow several local programs and update our website. Unrestricted funding improves our ability to be responsive to the needs of the individuals that our programs serve and has the biggest impact on our ability to create positive change.

Donors also have the ability to provide funding to the program or project that is most important to them. Program specific funding will be used strictly for the project or purpose specified.

We are always looking for in-kind donations for the raffle and silent auction portions of our annual fundraising events. Past donations have included Lake Tahoe vacation rentals, tickets to sporting events, tickets to concerts, sports and music memorabilia, home furnishings, gift baskets, and much more.

Partnerships are a cornerstone of our strategic plan, and we are always looking to partner with individuals, businesses, or organizations who share our values and vision. Partnerships come in many forms and encompass everything from working together on a specific project to underwriting KPB resources or sponsoring one of our many educational programs. If you are interested in exploring a partnership and working together, we'd love to hear from you.

Equity Statement

Equity is a pillar of KPB's core values. Keep Playing Baseball promotes equity, creates opportunity, and improves the lives of the youth athletes we serve by providing free support at various levels of the baseball journey, improving the likelihood of positive baseball and educational outcomes.

Organization Data


Organization name

Keep Playing Baseball

other names


Year Established


Tax id (EIN)


Mission Category

Youth Development

Operating Budget


Organization Need

Funding: Unrestricted, Funding: Program, In-Kind Donations, Other, Volunteers

Demographics Served

Youth & Children

Local Counties Served

Sacramento, Yolo

Equity Statement

Equity Statement


5097 Veranda Terrace
Davis, CA 95618

Service areas

Yolo, CA, US

Sacramento, CA, US



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