Downtown Sacramento Foundation

Created in 2011, Downtown Sacramento Foundation (DSF) focuses efforts in three key areas:

Championing Urban Activity: DSF lends hundreds of hours of staff support and underwrites a growing list of activations and events designed to enhance downtown's energy and culture. From Wide Open Walls to storefront signage, activation of the Old Sacramento Waterfront and smaller activations like bike racks on The Kay and planting at Cesar Chavez Plaza, these placemaking activities are crucial to the long-term health of downtown Sacramento, the city's neighborhood.

Bolstering Urban Entrepreneurialism: With the goal of helping entrepreneurs to take their first step toward opening a business in the city they love, DSF provides guidance and resources to small businesses and entrepreneurs opening downtown. Much of the activity has been centered around the annual Calling All Dreamers competition that helps to cultivate the next generation of small businesses. The competition's 7 winners - Andy's Candy Apothecary, Ana Apple, The Allspicery, Oblivion Comics & Coffee, Milk House Shakes, NEO Escape Rooms and Nash & Proper - and dozens of finalists and semi-finalists have opened 20 new businesses filling nearly 20,000 SF of space and almost 100 full and part-time jobs.

Focusing on Homeless Solutions: DSF funds programming that focuses on solutions to homelessness, including Homeless Outreach Navigators to identify homeless persons and connect them with local community service programs, care and permanent housing in accordance with the Housing First model. To date, the organization has helped to house more than 450 individuals and establish thousands of links to services.

The DSF is administered by the Downtown Sacramento Partnership.


Downtown Sacramento Foundation (DSF) is a nonprofit organization dedicated to improving the quality of life for those who live, work, and play in downtown Sacramento.


Placemaking: DSF is raising funds to support fabrication and installation of an iconic neon sign at the Old Sacramento Waterfront.

Fabricated by Sacramento-based Pacific Neon, the unique new 26-foot high landmark sign atop the California State Railroad Museum will greet visitors as they approach downtown on Interstate 5 and celebrating the city's innovative spirit and original waterfront neighborhood.

Placemaking Programs all over the world have demonstrated tremendous success by increasing community engagement, supporting local creatives, and yielding strong economic returns. Creating and enhancing our community's sense of place is vital to the long-term health of our community and the economic health of our region, and DSF's Placemaking Program creates a path towards achieving these goals.

Business Support:

Each year, DSF hosts a retail storefront competition to provide counseling, guidance and monetary support for an entrepreneur to open the store of their dreams in downtown Sacramento. The competition, Calling All Dreamers, needs in-kind services to help open and sustain the first year of business, including:

-Business counseling

-Marketing services


-Interior Design/Construction

-Telecommunications (phone/internet)



Placemaking: In-kind services that can support programming and physical improvements that grow downtown's energy and culture are needed, these include:

- Paint/supplies for murals

- Artists/Musicians

-AV support

- Construction/landscape materials

- Marketing & communications

- Volunteers

Homeless Outreach Services:

Funds support Homeless Outreach support to identify homeless persons and connect them with local community service programs, care and permanent housing.

Organization Data


Organization name

Downtown Sacramento Foundation

other names


Tax id (EIN)


Mission Category

Economic Development

Operating Budget


Organization Need

Funding: Program, In-Kind Donations


980 9th Street, Suite 200 Suite 200
Sacramento, CA 95814





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