Meet our 2018 Jedi Mentors! These nonprofit superstars have ran very successful BDOG campaigns for several years in a row and their knowledge and expertise is expansive. Whether you need assistance with engaging your board or how to craft an effective email ask, these Jedis have it dialed in. They have graciously volunteered their time and talents to the BDOG mentorship program, so join us in thanking them for their efforts!


Crystal Brooks, PR Development Associate
Sierra Forever Families

Twitter: @SierraFF
GivingEdge Profile

I started working in the nonprofit world in 2013 and became involved with BDOG in 2014. I specialize in marketing within Fund Development in our agency. Sierra has participated in BDOG every year and for the first couple years ranked number 5 on the Leaderboard! 


Emily Butler, Executive Director
Sacramento Splash

Twitter: @SacSplash
GivingEdge Profile

Yo! I'm the ED of Sacramento Splash, a local nonprofit that brings urban kids to nearby nature to explore, learn science, and discover their role in protecting water and habitat. Our annual budget is about $450,000. This will be Splash's 4th year of BDOG and my second year as a Jedi Master. BDOG has been extremely successful for us - $64,000 raised in 2017 - and I'd love to help other organizations seize this opportunity to invigorate their fundraising culture and results.


Marisa DeSalles, Community Outreach Manager
Project R.I.D.E. Inc.

Twitter: @ProjectRide_Inc
GivingEdge Profile

I've survived 4 Big Days, raised $45K, and learned a lot along the way. My successes have been in collaboration, social media strategy and using a CRM to organize data, and I'm happy to share insights.


Tonya Goins, Director of Marketing and Community Relations
The First Tee of Greater Sacramento

Twitter: @TFTGreaterSac
GivingEdge Profile

Tonya Goins is the Director of Marketing and Community Relations at The First Tee of Greater Sacramento.  She started with the organization 6 years ago.  In the past four years, Tonya has worked directly with the Executive Director and board to focus on raising the funds necessary to support the organization. The First Tee of Greater Sacramento has finished within the top 10 non-profits in the region during the BIG Day of Giving for the last 4 years.  She has been their Team Captain handing the marketing and social media for the organization.


Sierra Hersek, Director
Natomas Arts and Education Foundation

Twitter: @NAEF_HeartofArt
GivingEdge Profile

Sierra Hersek is the Director of the Natomas Arts and Education Foundation (NAEF) and we have participated in BigDog since the first year and have always had great success. Last year we surpassed our BigDOG goal in dollars and donors. We were also pleased to mentor several other organizations, who were new to BigDOG, tell their story, set goals and get ready for the big day. We are excited to once again share our knowledge, experience, and creativity to enhance any organization who might need a little extra support this year. 


Licia King, Director of Development
CCHAT Center-Sacramento

Twitter: @CCHATSacramento
GivingEdge Profile

I have had the privilege of being CCHAT's Development Director for the past eight years. My first experience with this organization was as a parent of profoundly deaf twin girls who learned to listen and talk with the help of cochlear implants and the Center's specialized services. My girls are now 14 years old. This will be our 4th year participating in BDOG. Each year brings more opportunities to learn, grow and help sustain a program that is making a huge difference in our community! I enjoy collaborating with other nonprofits and sharing my past BDOG experiences and plans for the 2018 event. I know that we are stronger together and by supporting one another, we all rise!


Bobby Mann, Communications Manager
Front Street Animal Shelter

Twitter: @frontstreetlife
GivingEdge Profile

This will be my 4th year participating in BDOG. I have been honored to be a Jedi Master (instructor) and mentor. Our shelter has been a leader in individual donations in our region and we hope to raise over $75k this year.


Chris Mateo, Board President
Philippine National Day Association

Twitter: @PNDAempowers
GivingEdge Profile

As a member of the Philippine National Day Association Board of Directors, Chris has spent the last four years collaborating with many local organizations to bring awareness to Filipino youth and communities in the Sacramento region. Through BDOG, Chris and the Board have grown PNDA's social media presence and its overall network of supporters.


Katie McCleary, Principal
Paper Wings Creative


I've participated in BDOG since ArtsDOG in 2013, raising nearly $125,000 from individual donors, over 75,000 in matching funds, and winning over 10 prizes, including a $15,000 endowment. As Founding Executive Director of 916 Ink, I understand the challenges of running a BDOG campaign, but also the rewards if done right. My strengths include meaningful storytelling, creativity, collaborative events, and impact. 


Christine McMorrow, Director of Development and Communications
Center for Land-Based Learning

Twitter: @LandBasedEd
GivingEdge Profile

Christine joined the Center for Land-Based Learning as the Director of the FARMS Leadership program in March 2013. In 2014, Christine was promoted to Director of Development and Communications. Prior to that, Christine served as Executive Director for Sierra Watershed Education Partnerships, where she designed and implemented environmental service learning projects for k-12 youth throughout North Lake Tahoe and Truckee. Since graduating from Cal Poly San Luis Obispo with a degree in Crop Science, Christine has earned her Master of Arts in teaching and served as a Rotary International Ambassador of Peace and Goodwill in New Zealand, where she studied environmental education. She has been active in community groups, serving on non-profit, school and community boards. She is an alumna of the Sacramento Metro Chamber Leadership Sacramento program (LS17). Christine enjoys mountain biking, stand-up paddling and camping. Christine has run the Big Day of Giving campaign for the Center for Land-Based Learning since 2015. Each year of participation has seen increased board engagement, new donor acquisition goals met and we have finished progressively higher up on the leader board each year. The Big Day of Giving has become an essential day of fundraising, outreach and engagement for the organization. 


Rachel Minnick, Executive Director
Reading Partners Sacramento

Twitter: @RPnorcal
GivingEdge Profile

Rachel Minnick has lived in Sacramento since 2000 and whole-heartedly believes it's the best city in California. Before joining Reading Partners as the executive director of the local region in 2015, she was the district director for Sacramento City Councilmember Angelique Ashby and the communications officer for Mayor Kevin Johnson's literacy initiative, Sacramento READS! Her professional experience spans over 20 years in organizations in the Bay Area and Sacramento, including Peninsula Family YMCA, San Mateo-Foster City School District, WEAVE, Child Action, Inc., and the California Charter Schools Association. She jumped into her first Big Day of Giving campaign in 2015, just six weeks before the "big day" and found it a little bit terrifying, but mostly a great introduction to fundraising. Every Big Day experience has been unique, fun, and challenging in its own way. Besides her passion for education, she is interested in building collaboration among local nonprofits and reforming the way we approach fundraising, with the end goal of improving the way nonprofits deliver services. She and husband, Michael, live in South Sacramento with their daughter Jojo and Chihuahua mutts, Charlie and Bubbles. Their son, Hank, is a sophomore at Southern Oregon University, studying business marketing. 


Julie Rhoten, Assistant Director
Stanford Settlement Neighborhood Center

Twitter: @stanfordcenter
GivingEdge Profile

I'm thrilled to be a mentor again this year for BDOG.   About me: I'm a social worker, and my specialty is group work. I've spent my whole professional life at Stanford Settlement Neighborhood Center. I love the community served by the agency, and I've experienced first-hand how we change lives. During Big Day of Giving 2014, I was a social worker, pretending to be a fundraiser. We raised $13,100 that first year. We've learned a lot since then about board engagement, donor engagement, telling our story, using social media, and being planned and purposeful in our efforts. In 2017, we raised $77,700 on Big Day of Giving. As a mentor, I'm strengths-based and guided by some core ideas:  A rising tide lifts all boats. Everyone is always learning. Success is when we ALL do better than last time. Collaboration, not competition. And all of us in the non-profit world are fundraisers.  


Jim Tabuchi, Executive Director
Sacramento Mandarins

Twitter: @DCIMandarins
GivingEdge Profile

Just a few years ago the Sacramento Mandarins were newbies to the Day of Giving. Everything changed when we joined the Arts Day of Giving. I am the Executive Director with the Sacramento Mandarins. We used BDOG to help grow our organizational capacity and I am happy to mentor new non-profits to BDOG and to share what we have done to be successful.


Michele Tobias, Vice President
Pamela Trokanski Dance Theatre

Twitter: @trokanski
GivingEdge Profile

I'm the Vice President of the Board of Directors for the Pamela Trokanski Dance Theatre, an organization that uses dance as an education and wellness tool in the Davis/Sacramento area. I've been the Team Leader for our BDoG campaign since our involvement began in 2015. Each year, we've raised more than $7,000 which has doubled our yearly donations in recent years. I'm an active user of social media and have a lot of experience with graphic design tools. For my "day job" I'm a geographer and Spatial Data Curator for the UC Davis Library.


Kara Walker, Development and Communications Manager
Placer Land Trust

Twitter: @placerlandtrust
GivingEdge Profile

I have spent the past 21 years working for nonprofits, big and small, supporting my passions of the environment and kids. I've had the fortune of playing multiple roles in the fundraising cycle, and seeing the true impact a donor can make when they give where their heart is. My first introduction to giving days took place in Silicon Valley where I worked at a well-known, $50 million+ organization that casually threw their hat into the ring of Silicon Valley Gives. At the same time, I was interviewing at Placer Land Trust who was participating in the Big Day of Giving for the first time. I had assumed that the large institution I worked for would blow little Placer Land Trust out of the water, but it was quite the opposite. It goes to show that you get out of these giving days what you put in-a little planning and effort goes a long way! Now, with three Big Days of Giving under my belt, I gladly share my experience (what worked and what didn't) that has led to our success on the Big Day with other participating nonprofits with the philosophy that a rising tide lifts all boats. 


Justin Wandro, Development Director
Sacramento Loaves & Fishes

Twitter: @loavesandfishes
GivingEdge Profile

As the Director Development at Loaves & Fishes, my primary responsibility is to engage the local community in volunteering, advocating, and donating to help the men, women, and children experiencing homelessness in our region. I have participated in the BDOG for the past four years raising over $250,000. I specialize in digital fundraising with a healthy dose of direct mail and event management. Last year I presented at one of the boot camps on preparing your website for BDOG. My ideal fundraising event would be an all-day Star Wars marathon catered by local farm-to-fork restaurants and breweries.  I'm looking forward to being a BDOG mentor and sharing a little of what I've learned with you!