Auburn State Theatre
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This is the ninth year of Auburn State Theatre's Cinema at the State film series, which runs the first and third Thursdays. The expanded 340 seat theater has developed and enriched the variety of films shown very successfully. Cinema program organizers strive to make it a center for films that focus on outdoor life, agriculture, the world around us, and community spirit. Vintage films continue to be screened, and in early 2017 the first Science-Fiction Film Festival was launched.

In late 2018, the Auburn State Theatre partnered with the craft brewers in the Foothill area to create the Cine-Brew Film series that emphasized the co-promotion that the theater and the breweries had in common. The results were beneficial to all involved. A new film series was launched in 2017, a Cine-Vine series with local wineries. In 2019, Auburn State Theatre is working with an increased range of partners in film selection and audience building; this is expected to bring more enthusiasm for cinema patrons. Auburn State Theatre is also developing a series of "Filmmaker Films" that will focus on one filmmaker per year. Documentaries and Bio-pics continue to be strong sellers, and Auburn State Theatre is considering a summer matinee series.
Program Successes
- In early 2019, Auburn State Theatre screened several Academy Award nominated films, including Bohemian Rhapsody and The Favourite.
- Film successes have been consistent through 2018-2019. The diverse selection of films has and increased visibility through marketing.
- Average attendance has increased from 60-80 attendees per screening to 80-125 attendees per screening.

Auburn State Theatre's On Stage at the State series continues offering a variety of musical groups, including Celtic band RUNA, guitarist Bill Frisell, and jazz artist Joe Gilman. All of this entertainment is enabled specifically because of the larger theater, thus allowing for a greater audience draw and the ability to take more chances with headline entertainment. Last year's musical presented by State Theatre Acting Company was Mel Brooks' "Young Frankenstein," and in 2019 they will perform the musical "Mamma Mia!"

The Auburn State Theatre and the Auburn Symphony have again joined forces to hold the Young Artists Competition at the State Theatre. The recital of the award winners followed one week later. Ongoing are the very successful programs presented by community organizations who utilize the State Theatre for professionally run concerts, plays, and civic engagement.

Auburn State Theatre has increased the number of "On Stage Events" that is is presenting for the winter-spring, 2019. Again, the wide variety of entertainment is bringing good attendance to the beautiful theater setting.
Program Successes
- Jazz became even more popular this year On Stage at the State Theatre.
- Legends such as Bill Frisell and Joe Gilman played to sold out houses.
- Auburn's Take Note Troupe, featuring only children and youth performers, wowed audiences with the play "Scrooge the Musical."
- The Celtic band RUNA brought the house down.
- The musical adaptation of "Young Frankenstein" attracted audiences of all ages.
In its fourth year of upgraded operation, Auburn State Theatre's audience continues to grow. Upgrades in operations and programming results in a need for enhanced fundraising. For the 2018-2019 season, Auburn State Theatre has raised the bar on selection of attractions and headline entertainers that have greater audience potential. While this provides exciting shows, it also brings, higher costs and financial guarantees to performers. Auburn State Theatre is balancing these expanded costs with attracting larger audiences, and in its range of ticket pricing. The earned income through ticket sales covers the contractual costs of presenting, but not always the house overhead expenses. In the Auburn State Theatre Presents On Stage at the State, as well as Cinema at the State, sponsorships close the gap. The enjoyment of the Cinema and On Stage at the State events and programming is evident in the increased number of people purchasing tickets and patronizing local restaurants and shops. The theater's operation is an important driver in economic stability in downtown Auburn. With growth in clientele and larger shows, there is a need for expansion of the technical equipment to support the shows and reduce the amount of equipment rented. Rented equipment is often inferior to what we should own. What follows is a list of current technical equipment needs.

Auburn State Theatre Technical Equipment Needs:

Projector Upgrade
*Note: This project continues in the long-term planning stage. Industry trends in movie distribution influence this project. In addition, the project is also influenced by Auburn State Theatre's long-term movie programming strategy.
- Description: The Auburn State Theatre's current movie projector is 5,000-lumen LCD-based, with a contrast rating of 2,000. Upgraded equipment, such as an DLP projector, would provide better color contrast and a brighter image, potentially with better resolution. In addition, digital cinema projection is guided by a new technology standard, the Digital Cinema Initiative (DCI). This standard specifies methods for digital download, content protection through encryption, and display standards. As the cost of DCI support is very high, we will need to investigate whether a mainstream projector upgrade will be sufficient to meet future needs, or whether DCI-compliant equipment and server are necessary.
- Approximate Cost: Between $35K (Increased lumens digital projector) and $50K (DCI projector and server)

Digital Stage Snake
- Description: Digital snake to connect audio inputs to the Behringer X32 mixer.
- We currently use eight-channel analog stage "snakes" (bundled cords) to connect from audio devices on stage to the mixing console. A digital snake would eliminate some of the analog snakes by providing a direct connection from the stage position to the mixer. This digital snake transmits 24 channels over an Ethernet cable.
- The benefit of the digital snake is that setup time is reduced, and that we can rely on high quality digital signals to transmit the audio feed. We have experienced audio "pops" during a band performance due to use of a lower quality analog stage snake.
- Approximate Cost: $700 for the S16 snake

Video Image Server
- Description: Device to display fixed and video images.
- A personal computer is currently used to display advertisements and other images. Background images are used during most of our theatrical productions and the personal computer is also used to display these. This standalone device would replace the computer. It would allow cueing to be controlled automatically by the lighting console. In addition, it should improve the reliability of the advertisement display, as it does not rely on a general purpose operating system and applications. The device has the capability to enhance images via text or color overlays.
- Approximate cost: $1,000

Operational Capacity Enhancement:

More funding is required to build operational capacity and staffing. The need this request addresses is the need to increase financial support and operational capacity to increase the types of entertainment being presented through Auburn State Theatre Presents On Stage and Cinema at the State programs as well as needs of rental clients. The successes bring the need for better ability to support the entertainment and sustain excellence and professionalism. This will enhance the experience of the patrons as well as the entertainers.

Theater rentals mutually benefit Auburn State Theatre and the rental client. One challenge is balancing the rental rate to non-profits with Auburn State Theatre's need for the revenue, as a non-profit organization operating the theater building. The ongoing support of community through annual giving and unrestricted donations closes the earned revenue gaps. With expenses increasing as we strive in bring bigger and a more relevant variety of entertainment to the area, the need being met is additional funds to bolster earned revenue from shows. This is how the theater will continue to grow in popularity and audience. As this occurs Auburn State Theatre also is building capacity through equipment expansion, more marketing through advertising, and radio underwriting to widen audience and increase ticket sales.
Program Successes
Auburn State Theatre raised over $30,000 last year through community donations targeted for state-of-the-art sound and lighting equipment. Several pieces of equipment were purchased in 2017-2018 and have been installed. The funding that has gone into enhancement of acoustical balance has made a noticeable difference to the audiences and the entertainers. Staffing expansion to continue and maintain a fully operational box office with day-time hours, as well as better staffing during events has made the Auburn State Theatre much more vibrant and successful. In 2017-2018, there was an increase in audience and community fundraising. Because of demands on the 88-year-old historic building, Auburn State Theatre will look toward 2019-2020 implementation of design concepts for building expansion that will bring better flow of audience and improved patron experience in lobby areas with improved restrooms.

Thanks to generous financial support through donations and ticket purchases, Auburn State Theatre continues to grow, experiencing a year of measurable success in increased patronage, increased variety in entertainment as well as capital improvements to the 89-year-old State Theatre Building.

There are many ways to provide needed financial support to Auburn State Theatre. Consider a Marquee Membership and receive discounts on tickets to events, make a donation at time of ticket purchase through the "tip-jar," or attend our Fall fundraising event.

Proceeds from our Fall fundraisers in 2016, 2017, and 2018 allowed the Auburn State Theatre to seal and repaint the theatre building, purchase technical equipment that enhances all events, and upgrade the concession area, leading to higher quality entertainment and increased audiences. Donors, community volunteers, board members and patrons continue to lead the way forward in creating economic prosperity through the arts in Auburn's gem, the historic State Theatre.