Viewpoint Photographic Arts Center
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Organization Details

Programs

Description
Through a series of events and hands-on activities, scheduled throughout our region, Photography Month Sacramento offers a new biennial event for the visual arts. Participating museums, galleries, schools, retailers, and more, all work together for the month of April to create new exhibits, lectures, workshops, and events to celebrate the art of photography. The month long calendar of events is posted on the Photography Month web site: www.photomonthsacramento.org. The next Photography Month Sacramento event will be held in April, 2022.
Budget
$25,000
Program Successes
- Numerous arts organization collaborations through a series of month long events and activities which intersected with one another through artistic offerings, marketing, and networking.
- 40 organizations participated in the first Photography Month Sacramento offering over 60 events.
- In a baseline calculation, Photography Month Sacramento exposed over 50,000 residents and visitors to a wide variety of photography events -- both free and paid.
- Viewpoint's Student Education Program collaborated with The Crocker Art Museum to offer a very special exhibit in the Community Gallery and offered students monetary awards and recognition.
- The City of Sacramento generously supports this photography event as well as many other corporate and organizational sponsors.
- For details, please go to: photomonthsacramento.org
Description
To promote the understanding and practice of photography, each year Viewpoint offers approximately 25 to 30 photography workshops. The schedule includes a broad selection of one-day and two-day courses, as well as several compact half-day classes. All workshops are taught by experienced photographers who have mastered their craft and enjoy passing on their skills and insights. Workshop topics may range from the principles of light, composition, and color in photography, to specific techniques for nature, architectural, or night photography, to instruction in using such software as Light Room and Photoshop.
Budget
$25,000
Program Successes
- For each workshop there is a maximum number of participants, to assure a successful workshop experience.
- These maximums range from 8 to 20 participants.
- The workshops are regularly offered at maximum capacity and the demand and number of participants is increasing every year.
- Individuals frequently return to take several workshops in a year.
Description
To promote the art of photography among younger persons, in 2012 Viewpoint began offering educational programming specifically for high school and college students. The student program includes lectures and critiques of students' photography, field trips with other photographers, and the opportunity to have their work exhibited at Viewpoint with the work of other students. The program is designed to help students develop their art and portfolios, to give them real-world experience with practicing photographers, and to encourage them to pursue photography, if it is their dream. All program activities are free of charge and a one-year free membership was added to the program in 2016. In 2019, a student workshop scholarship was also included in the programming made possible through a generous annual donation.
Budget
$5,000
Program Successes
- The lecture series was added as a response to student enthusiasm for the monthly student critique sessions.
- Participation in the lecture series and critique nights is increasing at about 10 percent per month.
- A number of students have participated in galleries and shows since becoming involved at Viewpoint.
Description
To promote the art of photography, Viewpoint curates 22 photography exhibitions each year in its two galleries: Main Gallery and Step Up Gallery (reserved primarily for member photographers). Exhibits offer a broad range of work by accomplished artists from all over the world as well as the Sacramento region. These exhibits represent a wide variety of subjects, style and execution. In addition to the work of living artists, Viewpoint will also exhibits the work of earlier photographers who are important to the history of the medium. Each show is carefully curated by the Viewpoint Curatorial Committee which reviews a wide range of criteria when making their selections.
Budget
$10,500
Program Successes
- Viewpoint works hard to reach out to emerging artists in under represented sectors, artistic styles and execution which creates a vibrant and engaging program free to the general public.
- Each exhibition is viewed by approximately 800 to 1,200 people on a monthly basis.
- Exhibits attract nationally and internationally recognized photographers, who apply to have their work shown at Viewpoint.
- The gallery program offers a broad range of subjects, style, and execution offering an important perspective on the art of photography.
Description
As the only non-profit photo-art center and gallery in the Sacramento region, Viewpoint is a much appreciated and critical educational resource for photographers of all skill levels. Each month Viewpoint offers new information on photography trends, equipment, artistic perspectives, and more. Many events are open to the general public such as Workshops, Lectures and Exhibits. Others are reserved for members, including Print Nights, Portfolio Nights, and Exhibit Opening Member Receptions (2nd Saturday Openings are celebrated each month and are free and open to the general public).
Budget
$5,000
Program Successes
- The feedback from both members and the general public is overwhelmingly positive and supportive as it relates to Viewpoints community outreach support services.
- Whether someone is new to photography or seasoned, Viewpoint support services offer the latest and most important topics of concern to photo-artists today.
- This is a very important resource and one that is not offered to this extent at any other organization in the region.